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Fraiha Incorporadora has just announced the launch of its new corporate website, a digital platform that redefines the real estate experience in the Brazilian market. The new portal Fraiha combines intuitive design, artificial intelligence, and exclusive content to create a complete digital environment for clients and investors.

Innovative Design with Bento Design
Real Estate
One of the main innovations of the new website is the adoption of a grid layout, also known as Bento Design, inspired by Apple's minimalist and organized aesthetic. Unlike the traditional carousel, the new structure allows for an organized and hierarchical view of properties, with special emphasis on the most recent launches.

“We believe that less is more. The grid design offers a cleaner, more intuitive and effective experience for our clients, allowing them to quickly find properties that align with their needs,” explains the website's design team.

Fraiha News: Strategic Content
The new portal introduces Fraiha News, a blog dedicated to high-value-added content. The platform offers specialized articles on architecture, decoration, real estate market trends, and exclusive news about Fraiha Incorporadora.

“Fraiha News was born from the need to create a content ecosystem that goes beyond simply presenting properties. We want to be a reference in knowledge and inspiration for those seeking quality of life and real estate investments,” says the company's marketing department.

Personalized Landing Pages
Each property now has its own complete page, functioning as a personalized landing page. The pages include all the detailed information about the property, from technical specifications to finishes, as well as an exclusive and targeted contact channel.

This structure allows clients to have an immersive experience, being able to explore every detail of the property in depth before contacting the Fraiha team.

Artificial Intelligence for Advanced Customer Service
The integration of artificial intelligence on all pages of the website represents a qualitative leap in digital customer service. The system, fully integrated with Fraiha's CRM, is able to automatically qualify leads and identify professional contacts with greater conversion potential.

Artificial intelligence allows for a better understanding of each visitor's needs, offering personalized responses and directing leads to the best service channel.

Multichannel Experience
Fraiha Mobile
The new website was designed with a seamless multichannel experience in mind, allowing users to easily navigate between different devices while maintaining visual quality and functionality on smartphones, tablets, and desktops. The mobile version features native app elements, such as a fixed menu at the bottom of the screen, providing a more fluid and easy-to-understand experience.

In addition, the platform allows users to add the Fraiha website to their mobile phone's home screen, functioning as a hybrid app that offers quick and direct access to the most important features without the need to download a separate application.

With the launch of the new digital platform, Fraiha Incorporadora reinforces its commitment to innovation and excellence in service, positioning itself as a benchmark in the Brazilian real estate market in technology and customer experience.