ABOUT

Designed for breathability, Unstructured are a collection of unbelievably light, soft and flexible shoes for men and women within the ever growing repertoire of the Clarks shoes brand.

Clarks approached us with a concept they had been developing for their press advertising for the feather light collection. The four product USPs were illustrated in paper quilling, which they wanted to bring to life in a dynamic launch video. The quilling was created in 3D, then animated and composited with product photography.