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For a week in January, Davos is a blur of meetings, panels, and high-stakes conversations. With packed schedules and a sea of brand houses competing for attention, DP World needed more than another room for presentations, it needed a way to make their global trade impossible to ignore, with a first of its kind experience.

The Immersive Idea: Designed to captivate and then convert

GPJ’s solution was The Globe Explorer housed within the DP World Pavilion, a revolutionary Apple Vision Pro experience that made supply chains not just visible, but enveloping.

Through intuitive gestures, guests explored a living digital globe, zooming from continent-wide trade networks down to individual ports. They selected key industries, Healthcare, Automotive, Perishables, and Pharma, unlocking deep-dive content tailored to their interests.

The hyper-immersive, interactive 4K display, gesture control, and spatial audio turned passive audiences into active participants. Crafting three-dimensional stories, it transformed DP World’s logistics expertise into an interactive journey, allowing visitors to step inside the flow of global trade.

The Experience

Visible from street level, visitors entered a responsive environment where lighting subtly shifted as they moved through the space. The Vision Pro display revealed a breathing, real-time model of DP World’s impact, enhanced by:

Interactive Trade Maps: Guests controlled the narrative, seeing trade in action.
Adaptive Lighting: Physical space responds to digital interactions.
Seamless Multi-User Access: Custom-built protocols allowed hundreds of daily demos.
Real-Time Content Updates: Ensuring fresh, relevant insights across locations.

The Measurable Impact

In previous years, DP World’s pavilion in Davos attracted high footfall, but measuring genuine engagement was challenging. This year, we set clear goals: increase qualified leads by 50%, boost experience interactions by 25%, and achieve 60% propensity for future collaboration.

486 unique interactions over 4.5 days, a 54.19% increase from 2024.
74% of visitors reported significantly improved understanding of DP World’s capabilities.
68% of attendees expressed interest in future collaboration.
Zero technical failures, ensuring seamless, high-impact storytelling.

Beyond the numbers, the reactions spoke volumes:

"I’ve never used Vision Pro before—this was incredible!"
"I didn’t know DP World operated in New Zealand!"
"Let’s try and find my hometown!"

The #MadePossible Campaign amplified THE GLOBE EXPLORER’s success, generating 2.1K total mentions and reaching 19.7M people over its four-week run. Within the first week alone, it sparked 1.4K mentions and a 17.6M reach, peaking on January 22 with 6.4M daily reach.

Setting a New Benchmark

This activation proved that spatial computing isn’t just the future, it’s the now. The Globe Explorer developed a new way to communicate complex global systems. By shifting trade visualisation from static maps to dynamic flows, DP World turned logistics into an experience leaders could see, explore, and truly understand.