Zara Flynn
Managing Director
ABOUT
Repetition is key to overcoming a speech sound disorder, but for kids, repetition is boring. Except when it happens in music. Warner Music teamed up with Apple Music to analyse over 70 million song lyrics, isolating songs in which particular sounds occur in particular patterns that are beneficial for speech therapy. These songs were collated into Saylists: playlists categorised by problem sounds, providing an easy, accessible, and enjoyable way for kids to practise the sounds they have trouble with, simply by singing along to their favourite songs.
MADEIT CREDITS
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Warner Music GroupClient
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Aisling ClarkeArt Director -
Alan KellyChief Creative Officer -
Bronagh O'DonovanStrategist -
Conor CunniffeCopywriter -
Cris SchmidtDesigner -
Derek AllenSVP, Commercial -
Elli BrazzillPlaylist Coordinator -
Gabriel Teixeira3D Generalist -
Hannah GallagherPost Producer -
Jen SpeirsExecutive Creative Director -
Jessica DerbyExecutive Producer -
Lauren McNinneyResource Manager -
Michael DeLemosCommercial Director -
Niall EcclesDeveloper -
Patrick HickeyExecutive Chairman -
Priscilla KoteyMarketing and Promotions Director -
Priscilla KoteyMarketing and Promotions Director -
Raphael DaSilvaIllustrator -
Ray SwanAgency Creative Director -
Richard CarrCEO & Managing Director -
Rob MaguireCreative Director -
Sean CushenSenior Account Manager -
Shane O' RiordanDesign Director -
Zara FlynnManaging Partner -
Paul PowerVideo Editor -
D&AD