ABOUT

Born out of our global research project to explore how u30s perceive the world and their place in it, SELFHOOD is a global network of individuals enlisted by ZAK to learn, create and test frameworks for brands to engage with people like them.

Our previous White Papers have looked at The Death of the Millennial and Decoding Youth Identity in the Social Age. This year, we’ve launched The New Rules of Social Series.

Episode 1 looked at the powerful communities springing up in the world of gaming. Episode 2 delves into how the rules are being rewritten in the world of fashion.

Why is the reseller market booming? Is there still place for mainstream fashion media? What is the connection between identity and what you wear?

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