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Brands need to let go of control to reach Gen Z

Brands should loosen their grip on control to appeal to younger audiences according to a panel at Creativepool’s inaugural Connect: London event. The two-day festival, which took place in November, saw key members of the ad, design and...

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Connect: London 2018 - what a week!

Creativepool held its annual Connect: London festival at Boiler House, Old Truman Brewery last week with two days of inspiring talks, workshops and networking events for the creative industry. The packed programme saw the action take place across...

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Seven talks to see at Connect: London 2018

There's less than two weeks to go until Connect: London, a new creative festival that will see two days of insight, inspiration and thought-provoking conversation take place at Boiler House, Old Truman Brewery. With so much on the agenda such as...

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Account Wins of the Week

Firstborn - Jagermeister Spirits brand Jägermeister has selected Firstborn as its digital agency of record, following a review launched in October which included four undisclosed agencies, in addition to Firstborn. Firstborn will be tasked with...