ABOUT

Earlier this year VML worked with a global healthcare brand to reimagine their online experience and help them reclaim the space as an innovation leader.

I was in charge of creating a sophisticated, yet modern look and feel to express their new brand identity and brand proposition. With a heavy emphasis on people and empathy, the new design language reintroduces an already established brand as friendly, approachable and most importantly, human.

Aiming to express the brand's personality at every step, we introduced micro-interactions which utilise the brand's accent colours and create a playful digital environment, while aiding the user's journey.

The simplistic and organic style of illustration we introduced, manages not only to simplify complex and technical information, but also brings the warmth and human aspect of the brand to life.

The refreshed design direction will be applied across all digital touch-points to ensure a connected and consistent online brand presence. From online marketing through to in-hospital clinical software.

To achieve this, we created a cutting-edge design system for both global and regional teams to design and build coherent experiences quickly and at scale.