ABOUT

Aspiring designer, Virginie Bourhis, approached me to help her develop a brand for her new business venture - high end shoes for the fashion concious woman.

At the core of what she wanted her brand to stand for was a feminine, sexy and fun attitude. She also wanted her brand to feel provocative, stylish and sophisticated.

The solution focused on the creation of a monogram made up of Virginies initials. This was combined with a sophisticated colour palette and a timeless use of typography.

The end result successfully answered this brief delivering a classic and timeless brand applied to a broad yet relevant range of applications.

Scope of work: Identity, stationery, digital.