ABOUT

Our task was to help Merc re-discover its heritage and establish itself as the brand of choice for a new generation of consumers.

Authentic, honest and true to its roots, Merc was set to make a statement. Working with photographer Dean Chalkley we developed a concept based on great British rock bands from the 1960’s. Supporting this we developed a look and feel utilising the Union Jack (given a contemporary twist) in combination with clean and simple typography. We then Applied these assets as part of the brand refresh across retail, web and the Spring / Summer 2014 look-book.