ABOUT

YourStudioex teamed up with Virgin Holidays again to design a multi-dimensional and immersive concept for their new v-room store in Cardiff. This is the first Virgin Holidays store in Wales so we wanted to push store experience, to the next level.

The new experiential store creates a relaxed and inspiring environment to get customers in that ‘holiday-ready’ mood. Not a store as we know it, the space includes a champagne and coffee bar, comfortable lounge areas and animated content to immerse you in a range of destinations.