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We designed and built a giant multi-sensory beehive on Sydney’s Pitt Street Mall for jewellery brand PANDORA to launch the their new 18K gold-plated sterling silver products called PANDORA Shine.

Taking cues from PANDORA’s geometric honeycomb charm design, YourStudio have designed and built an immersive 5m high installation called The Hive to replicate a working beehive. This includes ‘Humming Hubs’ incorporating scent and sound, LED light panels that mimic the movement of bees and the PANDORA product housed in the scent-infused stigmas of gold-plated flowers to create a genuine multi-sensory experience.

The customer journey that has been built is similar to that of a bee.