ABOUT

Founded in 2020 by Melody Yuan, Skin Cupid grew from a kitchen-table project into a digital community of 1.5M “Cherubs”. This London flagship is the brand’s first step into physical retail - a joyful, playful space designed to spark exploration and connection.

Working with Melody and her team, YourStudio created a multi-sensory environment with curated displays, interactive testing zones, and Cupid World — a community-first hub celebrating belonging and loyalty.

Community-driven brands, like Skin Cupid, are reshaping retail - from transactional shopping to spaces that foster connection, education, and storytelling. The physical store strengthens the brand’s identity, expands its reach, and - most crucially - inspires human connection.