ABOUT

Co-designing a safe space for young women and non-binary people.
We were engaged by the Victorian Women’s Trust to rebrand and relaunch Rosie, a harm-prevention initiative running for over 10 years. Offering crucial and quality resources on topics like climate activism and LGBTQIA+ rights, the brief highlighted a key challenge: adapting to the evolving needs of our audience post-pandemic. This period revealed increased mental health issues and economic disparities among young women and gender-diverse individuals. Our goal was to transform Rosie to focus on contemporary issues like school, family, and gender identity, improve user experience, and rebrand with a fresh, engaging aesthetic.