YOU Agency London


GBK were the very first gourmet burger company in the UK to open their doors in 2001. Now, they are fighting for attention amongst a million others.

So they needed an idea that gave the brand a point of view, communicated the quality of their product and drove footfall into their restaurants.

Hijacking the biggest, most divisive issue in Britain, we created a special burger to give everyone something to agree on: Brisket Means Brisket.

The content-led campaign ran across VOD, YouTube, Social Media, London and Regional OOH and Advans.

Making the most of our limited budget with a big, impactful idea generated a total of 16.3m impressions, a reach of 14m and an overwhelming impact on sales.

GBK sold out in the very first week and had to double their stock. And the brisket burger is now their best-selling burger of all time.

Date created: October 2017 2017-10-01T00:00:00+0100
Date published: 21 February 2018 2018-02-21T16:10:13+0000


  • Gourmet Burger KitchenClient
Annual 2018 ShortlistBrisket Means Brisket ATL Campaign for GBKIntegrated

Brisket Means Brisket ATL Campaign for GBK