Yoshi Ishikawa Art Director

ABOUT

On Mother´s Day, moms don´t always receive what the really want. In Oechsle, one of the largest retail stores of Peru, we decided to raise the prices of the gifts moms don´t want to receive.

AWARDS

Cannes Lions - Shortlist

MADEIT CREDITS

  • OechsleClient

Mom doesn’t want it

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