ABOUT

CONTEXT & CHALLENGE:
Cyro Cyber employ some of the UK’s most experienced and expert consultants in cybersecurity, information assurance, data protection, threat intelligence and compliance.

They’d launched fast, with a founding partnership with Telent Technology Services. But with plans for rapid expansion, and a drive to win their own direct clients, the leadership team at Cyro recognised they needed to improve their initial branding and effectively communicate their experience and expertise to a wider group of customers.

Our challenge was to create a solid positioning, brand mark, design system and tone of voice that would allow their external presence to properly reflect their internal capabilities, which the SLT would all buy into, and that their internal team could then run with.

RESULT:
Cyro Cyber have a pragmatic, nurturing and thorough approach to Cyber-Security. Our passionate purpose process identified that they are with their clients from the boardroom (war room) to the command line (trenches) and is what sets them apart.

This guardianship was a key element to Cyro’s rebrand as it is a notion that encompasses not only how they treat their clients but also how they deal with onboarding and recruitment – in a human and empowering manner.

‘Cyber Security Guardians’ was the resulting position.

Roman Centurions were charged with the well-being and training of all the soldiers in their century, and as well as leading their troops into battle were responsible for giving them courage. Considering our ‘guardianship’ position, and taking inspiration from historic centurion armor, we created the Cyro Cyber brand mark, a modern twist on well-established iconography.

We delivered the identity to a full design toolkit and brand guidelines giving them a solid base from which to build from.