ABOUT

Context & challenge:

Delays in public healthcare and rising demand for imaging have created huge NHS backlogs, leaving patients frustrated and waiting for answers.

Many still see private healthcare as costly and complex — Oryon bridges the gap between public and private healthcare by offering the smoothest and fastest jargon-free pathway to accessing imaging, screening and reporting.

The challenge was to reposition, and rebrand, Oryon as more than just an imaging company. Oryon are there to support the individual needs of practitioners and patients alike.

Result:
Whether symptomatic, or as a pre-emptive choice, Oryon enable patients & practitioners to take control of the diagnosis pathway with affordable, accurate and rapid imaging & screening services.

In a world where more people are looking for pre-emptive answers, and with waiting lists on the NHS at an all-time high, having access to swift imaging is of great importance and so we positioned Oryon as the access point to understanding ‘inner health’.

We delivered a new brand proposition as well as a full redesign of their brand toolkit including guidelines.


“This is such a great transformation and the team at Oryon Imaging is delighted with the results.”

Alexandra Fenn. CMO. – Oryon Imaging.