ABOUT

CHALLENGE:
The annual international men’s rugby union competition between England, France, Ireland, Italy, Scotland and Wales, known as the Guinness Six Nations, is regarded as one of the fiercest contested championships in the modern game.

Since expanding from five nations to six in 2000 the competition has grown from strength to strength with an estimated global viewership of 125 million. The challenge was to create an identity celebrating 20 years of the Six Nations, Rugby’s Greatest Championship, ensuring that all nations were included and celebrated whilst working seamlessly with the main Guinness Six Nations Identity.

OUTCOME:
Bringing rugby nations and fans together is what the Guinness Six Nations is all about. Our 20 years ident embodies that notion by arranging each nations signature colour to form the number ‘20’.

Rugby's Greatest Championship
We delivered the full brand tool kit and style guide, including all the individual nations’ translated logos. The branding was utilised throughout the duration of the Six Nations 2020 and appeared across all touch points including on screen stadia graphics at the Principality Stadium for the championship opener.

Notably, it was used extensively on Instagram and Facebook to promote the incredible rugby players that have graced the tournament over the last two decades.