ABOUT

CONTEXT & CHALLENGE:
In 2021 O’Brien’s Fine Foods (a successful Irish cooked meats business) acquired Bearfields, an English cooked meats brand with over 100 years of quality meat heritage. Founded on Homerton High St in east London, Bearfields historically only supplied private label, wholesale and food services but O’Briens saw an opportunity to increase distribution through the major mults – Tesco being the first.

While consumers recognise the quality, taste and texture of delicatessen quality ham, a growing cohort are also looking for healthier options and becoming more aware of preservatives in their food. Bearfields whole muscle pork joint, slowly steam cooked and hand-prepared before being expertly carved is made without nitrites and any artificial preservatives meaning it truly is better meat.

Our challenge was to create an overarching brand led creative campaign placing Bearfields at the heart of nitrite and preservative free delicatessen meat.

OUTCOME:
Bearfields have perfected the art of making quality ham, combining traditional recipes with modern innovations and through four generations have upheld their craft, serving communities with the finest quality ham.

They simply do things better, their ham tastes better, their pork is better sourced AND it’s crafted without nitrites and artificial preservatives… it’s simply “Better with Bearfields”.

Our creative positioning was used to deliver advertising for both online and traditional media as well as delivering the Tesco launch for the UK rollout.