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Brand launch - manifesto, digital assets, innovation showcase

PA Consulting’s 2019 brand manifesto describes new ways to innovate and transform businesses for the years ahead. The imagery was based on finding inspiration and ingenuity in the natural world, each intricate texture from a natural source, eg. patterns found in ice, water, and earth, giving a richness and depth to bold pull out quotes from the book. This imagery was also used across the website, internal sites and social pages, and an innovation showcase for PA’s internship programme.