ABOUT

I was tasked with creating the identity for all in store materials for M&S Back to School 2015. The brand wanted to highlight their school clothes' unique product innovations, such as stain resistant technology, washable wool knitwear, and stormwear trousers, in a fun and engaging way.

I designed 3 dimensional boards to hold hanging items of clothing, pointing out key features, to be hung near the clothing rails. Other ideas in cluded 3D boxes to be displayed at the front of the section, grabbing the shopper's attention using bold primary colours.