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Brand guideline development & delivery, print & digital template creation, icon development, office interior rebrand

Legal and General’s new brand was clean and ‘no nonsense’ to create a more user friendly experience especially when talking about complex subjects such as insurance, mortgages and pensions. The new brand was rolled out across various print and digital templates, expanding and developing the guidelines at the same time.

This in depth design work enabled us to be effective brand guardians, and so following on from this, I was able to work on the rebrand and redesign the inside of their London head office building, generating designs for the reception area and typographic displays showing staff achievements and stories of business success.