ABOUT

PUPPLY is a self-initiated packaging concept for a premium puppy food brand. I designed the packaging, artwork, visual direction, typographic hierarchy and 3D product visuals.

CONCEPT
The pack had to feel like an established premium brand while keeping the warmth owners expect from puppy care. Its puppy-specific purpose also had to be clear at first glance, so owners choosing food made for growing puppies could find it straight away.

EXECUTION
A clean white stand-up pouch puts a large lowercase pupply wordmark and a spotted puppy portrait at the centre, with a soft brushstroke behind it for warmth. Complete and balanced nutrition for growing puppies sits directly underneath, followed by four ingredient icons with short benefits: real salmon, broccoli, sweet potato and flaxseed. Confident typography, disciplined spacing and a controlled hierarchy keep the pack premium and easy to read.

RESULTS
PUPPLY has a distinctive pack system that can carry across future recipes, pack sizes and extensions, with 3D product visuals and lifestyle images ready for e-commerce and social.