ABOUT

Pulse Bean combines coffee and creatine in one daily drink. I designed the brand identity, white stand-up pouch artwork, 3D product visuals and campaign art direction.

CONCEPT
Pulse Bean combines two familiar categories that rarely sit together. The pack had to feel like a credible daily ritual, premium enough for coffee drinkers and clear enough for people buying a performance supplement.

EXECUTION
A matte-white pouch, stacked wordmark and black, white and copper palette combine premium coffee warmth with functional clarity. A three-column benefit grid (boost focus, support recovery, build strength) organises the proposition without crowding the pack. The campaign uses hard light, black stone, brushed metal and espresso preparation to link the pouch to an everyday routine.

RESULTS
Pulse Bean has a distinctive identity, print-ready pouch artwork, 3D product visuals and campaign imagery that link the product to an everyday focus, recovery and strength routine.