ABOUT

No Knot Co is a hair tools brand for waves, curls and coils, founded by makeup artist Keshia East. I redesigned the packaging across its detanglers, combs and styling brushes, with print-ready artwork and product visuals.

CONCEPT
The range was growing with very different tools: detanglers, combs and styling brushes. Each needed its own pack, but the range had to work together on shelf within the existing pink brand.

EXECUTION
I built a flexible pack system around the existing pink palette, logo and visual language. Repeating wave patterns, product-revealing cut-outs, clearer naming and a consistent benefit hierarchy let very different formats, from the Mini Detangler to the Curl Comb and Edge Control Brush, feel like one retail family, while keeping the artwork practical for print.

RESULTS
No Knot Co has one retail family that can scale to new tools and colourways. The Gentle Detangler was later named best detangling hair brush in Cosmopolitan's 2021 Summer Beauty Awards.