ABOUT

MUD is a self-initiated label concept for a dog shampoo brand. I designed the label artwork, typographic hierarchy, creative direction and 3D product visuals.

CONCEPT
The pack had to feel refined enough for a design-conscious home, yet playful enough to celebrate real dogs and the mess that comes with them. The brand name and dog shampoo descriptor also had to read quickly from shelf distance.

EXECUTION
An oversized condensed MUD wordmark in warm off-white on a near-black label gives the amber pump bottle a confident focal point. An orange splash and playful tone add personality, while strong hierarchy keeps the brand, descriptor and key information quick to read without crowding the front label.

RESULTS
A bold, modern label with a visual system that can extend across future grooming products, shown in packshots, wet label details and before-and-after imagery of a muddy dog and a freshly washed coat.