ABOUT

Migraband is a drug-free migraine relief headband: a reusable hot or cold head wrap with a gel pack. I designed the brand identity, folding carton artwork and 3D product visuals.

CONCEPT
Migraband is an unfamiliar product for most shoppers. The carton had to explain how it works and what is inside with empathy, without turning the front panel into an instruction sheet.

EXECUTION
A continuous blue-to-green gradient wraps around the carton, suggesting cooling, gentle warmth and natural support. The white Migraband wordmark uses a soft serif for a more personal tone, while supporting typography keeps product and usage information easy to read. Fine-line illustrations show the wrap across the eyes and around the forehead, with small red points marking the areas of support. The carton also lists the head wrap, reusable gel pack, freezer bag and storage pouch.

RESULTS
Migraband has a calm, legible carton that explains the product at a glance, with 3D visuals confirming the design carries across every panel, and campaign images ready for online use.