ABOUT

Go Mush is a UK functional mushroom brand. I created the brand identity, packaging for its organic mushroom extracts, coffee pods and matcha latte mixes, 3D product visuals and an advertising campaign.

CONCEPT
Go Mush sells mushroom extracts, coffee pods and matcha latte mixes, so each pack had to explain its format clearly while the whole range still looked like one brand. The campaign also had to present wellness in an enjoyable, accessible way without leaning on health claims.

EXECUTION
A bold GO MUSH wordmark and a warm, earthy palette tie every format together. Each mushroom has its own colour, from deep red Chaga and golden Lion's Mane to amber Cordyceps and green matcha, so shoppers can find their product at a glance. The naming states the format first, from organic extract powder to coffee pods with a clear strength number, and the same layout carries across tins and cartons. The campaign places the packs in calm, sunlit everyday rituals: a morning coffee, a matcha latte, a tasting flight of pods.

RESULTS
Go Mush has one coherent wellness family across extracts, coffee pods and matcha mixes, with 3D product visuals and campaign images ready for its website, retail and social.