ABOUT

APERO UNO is a self-initiated concept for an Italian aperitif brand. I designed the logo, branding, bottle label and 3D renders.

CONCEPT
The label had to evoke the Amalfi Coast and a sense of family legacy without feeling nostalgic or turning into literal travel imagery.

EXECUTION
Deep blue and vivid orange reference Amalfi Coast sunsets and the Mediterranean, while an eagle and sunburst form a distinctive emblem for strength and freedom. Modern typography keeps the name clear, fine graphic details reward a closer look, and a reeded bottle adds a tactile, premium quality.

RESULTS
Branding, packaging and 3D rendering work as one system, so the concept reads consistently from label artwork to campaign presentation.