ABOUT

The brief for my last university project was completely Upto ourselves so I decided to introduce a clothing line for a phone & accessories brand by collaborating with a young British textile designer. (Of course this was all a pretend project!)

For this project I took inspiration from upcoming trends for 2017 on WGSN. I decided to use the DIGITAL WAVE TREND, which incorporated the digital and analog aspects of art. From this trend I looked into vibrant colours and art trends such as vapour waves which combines the analog and digital in one.
From this research I created vibrant cyber prints from experimenting with paint techniques and then manipulating my final outcomes on photoshop whilst incorporating the analogue aspect from some of my photography that was also included within my research.

My final outcome comprised of a sportswear range called GAMEGIRL which targeted young active females who took an interest in the cyber world. I created three pieces a shower proof jacket, a sports cropped top and a PVC lab coat.