Ying Lui Designer /​ Creative

ABOUT

D&AD New Blood Submission
Airbnb Grow is a campaign to encourage human interaction and engagement between hosts, guests and the local community of the each host. The design of the campaign is to be ambient but a communicating device to show the exclusivity of the AirBnb Community and additionally giving awareness to identify hosts in the local community. The campaign begins with the host by giving them a product which marks them as part of Airbnb without being invasive of the local community.

Director, Producer, Editor & Motion Graphics
Ying Lui

Camera
Dan Voaden

Voiceover
Rob Luke

Original Score
Kieron Livingstone

Colourist
Benjamin Rozario

Special thanks
Sofia Sallons
Rosie Rushton

MADEIT CREDITS

D&AD - Airbnb Grow

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