ABOUT

Concept:
The first film in the trilogy focuses on the mental and physical drag of repetitive text entry. The brief was to isolate the mundane frustration of a user filling out a traditional online checkout form and turn it into a surreal environment where the interfaces begin to actively overwhelm the room.

Execution:
Produced by Ocurens, we combined subtle physical set shifts with digital UI overlays. Working with DP Matt Butler, the camera movements were locked to the character's increasing panic, using precise timing and in-house post-production to match the digital scaling.

Results:
Launched as part of Visa's premium campaign, the spot received high engagement on social feeds for its relatable yet stylized look at everyday technology friction.