ABOUT

Collecting is a true disruptor, with its marketplaces offering the best ‘curated collectibles’ from around the globe, overseen by specialists in the subject matter. Currently, they are divided into two different online auction businesses: Collecting Cars and Watch Collecting.

As role of Creative Lead at TCG, I managed a team of three creatives, who, along with myself, created and distributed all visual content from digital to print for both business. This content hit a global audience just shy of 250k Instagram followers combined, as well as an extensive email database. A particular highlight was a strategy-lead piece that saw the success of 1.6M views on 1 YouTube video with socials pushing an 800K reach.