ABOUT

Concept
Ex-Nobu Head Chef Scott Hallsworth launched a 6 month Japanese Pop-Up restaurant in Clerkenwell London in early 2022. Named after the 1980's video game Double Dragon

Execution
We created a brand identity using graphics and ideas from retro video games. Scott's cooking uses lots of ingredients most people in the UK aren't familiar with. Therefore we designed a table mat glossary which was designed around the idea of a Cheat Sheet. The drinks list also continued the theme, laid out as Round 1, Round 2 etc

Results
The restaurant received amazing reviews including from Jay Rayner at The Guardian

MADEIT CREDITS

Project featured: on 21st April 2023 Contributor:

YellowFin Marketing has been a Contributor since 25th November 2015.

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Double Dragon - Restaurant Pop Up Branding

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