ABOUT

During my second year of study, I completed a design brief posted by the YCN for their Student Awards. The brief was for the pet food company Edgard & Cooper, asking to create a disruptive idea to increase awareness of their cat food range.

My solution was a promotional campaign with multiple touchpoints: involving posters, social
media, store displays and a cat selection box. This project earned me a commendation from YCN, being the only one in my year to do so.