Yas N Vicente Senior Art Director

ABOUT

Working directly in collaboration with adidas and TBWA, FutureDeluxe was tasked to tell the story of energy for the launch of the Ultraboost 5, demonstrating almost a decade’s worth of development and innovation. How do you visualise energy? We used light as an optical motif to represent the energy shifting along the shoe and into the ground.

Who liked - Adidas Ultraboost

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