Yas N Vicente Senior Art Director

ABOUT

The ticket to year-round comfort stride after stride, adidas Supernova running shoe is designed to provide both comfort and support for the everyday runner.

Adopting a fresh approach for adidas in a hyper-digital age, involved starting on a journey, by stepping away from the computer and going back to analogue techniques to make sure it feels relatable and authentic, not just visually but in motion and storytelling.

The goal was to pioneer a new look that would be used for longevity on adidas’ digital channels. The resulting film, presents the Supernova with a human touch, conveying comfort, warmth and softness, ensuring an effortless and fluid transition from touchdown to toe-off.

Credits:
Designed, Directed and Produced by FutureDeluxe
Client: adidas
Creative Director: Felix Chivers, Yas Vicente
Senior Producer: Kavita Daggar
Executive Producer: George Turner
Art Director: Yas Vicente
Design & Animation: Ben Black, Harry Warne, Husni Wahab, Karmo Jarv, Stevie Rees, Dean Mathers
Product Scan: FBFX
Product Modelling: Harry Warne
Grade: Tim Smith @ No.8
Sound Design: Resonate

MADEIT CREDITS

  • AdidasClient
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