ABOUT

With four new flavours to launch within the Sydney market, I was contracted to Zoo republic in collaboration with Leo Burnett/Diageo and put to work on a number of their campaigns. This one, more notably due to its exposure across Sydney, featured in JC Decaux Bus stop displays. My role at zoo was as a freelance Senior designer, to roll out the artwork across different sizes and mediums and collaborate with Creative Director Edbert to ensure delivery and execution of the design was completed conceptually and technically.

Smirnoff targets Millennials and Generation Z, who value authenticity, social responsibility, and creative self-expression. This demographic appreciates Smirnoff’s commitment to sustainability and innovative marketing campaigns that resonate with their values.