ABOUT

Hired as a Senior Creative to work with the in-house Samsung team within Cheil (Samsungs' Advertising Agency) to help with the conceptualising, launch, VIP Event and rollout of the Samsung S10 and S10+.
Samsungs main target market are women in the age range of 20 - 35 year olds that are tech savvy, utilise and rely on their phone to be able to purchase, self promote and influence with an outlook that links retail, lifestyle and aesthetics as priority for the demographic.
With the integration of a higher resolution lens into the S10, our focus was to promote the model as a not only a fashionable commodity but a lifestyle purchase with the upgrade of being
• Water-resistant up to 5 feet for up to 30 minutes
• 3-lens rear-facing camera setup; it retains the dual-aperture 12-megapixel and 12-megapixel telephoto lenses of the Galaxy S9+
• Camera software includes a new "Shot Suggestion" feature to assist users, "Artistic Live Filters", as well as the ability to post directly to Instagram posts and stories