ABOUT

Optus had gone through a fresh rebrand that coincided with quite a busy year, having Launched the Usain Bold Relentless Improvement campaign, rolling out consistency of the new branding, tone, primary and secondary palette across different formats for Bus wraps, Floor Decals, posters and TVC Ads, I was asked to temporarily help the main inhouse team, granted my agency background. Having been involved with cross functional teams, so there needed to be a focus on consistent brand identity, flexibility in being able to design for print as well as the digital space. I was also put on the EPL Optus Sport Channel Launch and the pitch for the NBN (which we won).
Switching from UX/UI, to Digital, print and pitch deck mode is exciting because no, two days are ever the same, however it does require dexterity, patience and focus to be able to remember comms and specification between teams, Guidelines, personality dynamics and being able to deliver everything without compromise on quality whilst still maintaining harmony but most freelancers /Creative Directors know this very well. As this is part of the everyday grind.