ABOUT

Transformation Solution: We worked with B&O to bring a fresh global digital flagship store to life. A story-led commerce approach engaged consumers through immersive curated content, showcasing B&O’s rich history and products, while establishing continued commitment to quality sound and design. Shoppers see what’s in store beyond the buy with a touch of humanism that provokes relatable brand affinity.

Working with B&O’s existing fulfillment system, we integrated a microservices-based framework, alongside e-commerce solutions and a headless CMS.

Business impact: With a revamped digital presence, Bang & Olufsen took a major step in building the foundation for a stronger brand position in a competitive luxury market. With new brick-and-mortar flagships in key cities like New York, Paris, Tokyo and London, B&O’s digital storefront connects the dots, serving as a trusted, one-point stop to buy world-leading luxury home electronics online.

Content-led commerce strategies yielded impressive results almost immediately after launch. Consumers who engaged with story content were 80% more likely to add items to their cart, viewed 3x more pages/month and were 2x as likely to locate their nearest B&O location.