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Social Media Strategy for world meat-free day. Social influencers who engaged included Jamie Oliver, Gemma Styles and Stella McCartney. The successful pre-event outreach led to reach from the Thunderclap of over two million social users.
We also outreached to international social influencers like Greenpeace and set up a dedicated Thunderclap to harness supporters’ social reach in unison to broadcast proxy tweets and posts via their own social profiles.