ABOUT

Based on Bloom fm's unique interface, I redesign the ios7 version which includes the flat design style, brighter colour scheme, icons / CTAs with better usability. Some improvements in the landing pages are also considered to provide a more straight forward access.

To improve the usability, we discuss with the marketing team and find out the part that user usually drop out. The main sections are introduction process which now offers the opportunity to "borrow" tracks and go to the library section so the users are familiar with how it works and where it sits. We have another series of screens to offer information if the users coming back after they stop using the app for a certain amount of time.