ABOUT

Converse and JW Anderson in collab with It’s Nice That commissioned us to answer “what is art?” in a series of typographic posters.

For us, that is one of the most difficult questions ever, but we think we came up with a very accurate answer to “what is art?”, “Art is not why, art is why not?”.

Another of the posters questions the viewer if a printed poster can be considered art itself.

These posters promote the new collaboration between Converse and JW Anderson.