ABOUT

So, here's the thing:
There are 3,100 emojis now available.

And while cats have been given 9 emojis to authentically express themselves (for whenever they can hold a phone with their tiny paws), there are 1.9 billion hijabis around the world with just 1 emoji to express themselves - there's only one.

So Virtue has created a set of emoticons with an ability to show the personalities beyond the hijab.

On World Emoji Day 2021, we launched a petition in partnership with Procter & Gamble - our “See beyond the hijab” campaign for Rejoice, championing greater representation for hijabis.