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Launching new packaging design for the world's second largest jewellery brand

Founded in 1929, the world's second-largest jeweller, Chow Tai Fook, is widely recognised for its trustworthiness and authenticity. Also, for its product design, quality and value for money. A long-standing commitment to innovation and craftsmanship has contributed to its phenomenal success, and is embodied in its rich heritage. Yang Rutherford were commissioned to streamline and redesign its range of packaging.