ABOUT

In June 2017 Verizon completed their takeover of Yahoo, and out of this was born Oath:
In August 2017 we won a competitive pitch to help with the launch of Yahoo Mail's new mail app globally.

We knew that our task was to not only deliver an effective campaign for the new Yahoo Mail app, but also that their was an opportunity for both Yahoo and Oath to Never Settle, and deliver a campaign that helps galvanise these new Oath house of brands together.

So this Holiday season, we helped launch the Out of Office Heroes social campaign for holiday travellers the world over, building on Yahoo Mail’s Going Places platform.

The habit of “over organising” stops consumers from living the meaningful moments they spend months planning for — Yahoo Mail’s new organised inbox and features mean that you can get to enjoy your life faster, quicker, and spend more time on the things that matter.

To bring this to life WE ARE Pi created the “Out Of Office Heroes” campaign to show that when you say you are out of office you really mean it. WE ARE Pi achieved this by bringing to life the most outrageous, bombastic, and totally-out-there OOO messages through a high amusing green screen production approach.

Collaborating with influencers KalaniBallFree, Edd Kimber, Tiffany Chen, Camila Gaio, and Jackie O supported by in market activations encouraging people to create their own Out of Office experiences, the campaign can be seen on TechCrunch, Flickr, Tumblr, and wider Oath channels, as well as Facebook, Twitter, Instagram, YouTube.

Local activations allowed consumers to create their own incredible green screen Out Of Office messages which were then immediately posted to their emails, social channels, as well as featuring live on Digital Outdoor sites.

The team tracking the campaign are "so out of the office right now" and expect results in Q1 2018.