Yael Alaton Chief Strategy Officer

ABOUT

VISION:

Communicate the extraordinary power of flavour.

IDEA:

Future-proof Taylors of Harrogate portfolio around a new, unique expression.

EXPRESSION:

Commissioned three artists from different corners of the world to bring a unique artistic aesthetic to the packaging expression for each range.

Identity mark – a lockup of the T and H forms a window – inspired by the idea of opening up a beautiful world of flavour, or peering into a space of revered expertise.

Inspired by a sense of ceremony, a celebration of service, culture, and the closeness of a family home.

MADEIT CREDITS

  • Taylors of HarrogateClient
Project featured: on 16th August 2018

Taylors of Harrogate

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