ABOUT

Logo design and branding for Equilibrium VR, a new VR development company which is focused on creating experiences rather than run of the mill games.

The logo mark has been designed to be perfectly balanced, taking inspiration from the chemical representation of equilibrium, all while creating a simple letter e. The colors selected invoke both the idea of balance (green) and engagement (yellow).

The mark is also bold enough to be able to adapt its color, style and animation to match the style of of upcoming VR experiences on loading screens and animations.