Blaze Soda packaging redesign: Blaze is a cannabis infused soda product developed by Evergreen Herbal.
We were tasked with giving the soda a new fresh look that breaks convention and reinforces a feeling of finding your own way in life with an American flare.
We took the approach that most of us are told that we have to get the job, the kids and the dog with the picket fence and the desk job to afford it all. To us the people who are doing things differently and blazing a trail are the people who create, build something with their bare hands and sometimes live off nature.
We designed several illustration based off of American landscapes to showcase in our minds what it really means to take a different path from the expected and usual in life.